Websites for Roofers in Woking: Proving You Are Local and Getting the Call
Roofing customers are wary, and with reason. A Woking roofer's website has to show a real firm with real local work before it does anything else. Here is what that takes, and a £500 build you own outright.
See the £500 website build ↓What should a roofer's website do?
It should show that you are a real firm that does real work in the area, and then make it easy to ring you. In practice that means real proof, such as your base, your reviews and photos of your own work, plus a page for each service, a page for each area you cover and a tap-to-call number on every page.
Dean Keating, the publisher of Woking.co, builds this kind of site for trades. He is based in Horndean, Hampshire, and works with Woking businesses remotely, sending you a preview to check before go-live. The price is £500 one-off. It is yours to own, with no contract or monthly fee, 200+ pages and 12 months of SEO included. See the £500 website build.
Trust comes before everything else
Roofing has a reputation problem with doorstep traders, so customers look hard for signs of a real firm. Show your real address or base, your insurance if you carry it, any guarantees you genuinely give in writing, and your actual Google reviews. Do not show anything you cannot back up.
Photos that name the place
Roofing sells on photos. Before, during and after pictures of your own jobs, with the area named, show that the work is yours and that it is local. A re-roof captioned with the neighbourhood it was done in, whether that is Horsell, Old Woking or Westfield, tells a customer more than any stock image.
After a storm
When the weather turns, roof searches jump and people ring the first firm that looks trustworthy. A tap-to-call number at the top of every page, and a clear line on whether you do emergency make-safe work, is what turns those searches into calls.
Most visitors are on a phone. Open your own site on yours and check you can ring the business in one tap from any page.
A page for each job
People rarely search for "roofer" alone. They search for "roof repair", "roof leak", "flat roof replacement", "chimney repointing", "fascias, soffits and guttering" and "new roof", usually with a place name after it.
Each of those should have its own page. A flat roof replacement and a slipped tile are different jobs, and the customer searching for one is not looking for the other.
A page for each place
"Roofer in Woking" and "roofer in Knaphill" are separate searches, and so is "roofer in West Byfleet". The borough covers the town centre, the older housing of St John's and Old Woking with its conservation area, the big planned estate of Goldsworth Park, and West Byfleet in the north-east. Postcode districts are GU21 and GU22 for Woking, and KT14 for West Byfleet.
A page for each place you cover, and for each service in each place, is how a small firm shows up across its whole area and not only where it is based. That is where a 200-page site comes from.
Reviews and the directory
Woking.co has no ranked guide to roofers. Review counts are a big part of who gets the call, and a website and a steady flow of genuine Google reviews work together. Neither replaces the other.
A basic listing on this site is free, so add your business to Woking.co as well.
Next steps
Our guide to website design for tradesmen in Woking lists the questions to ask any designer, beginning with whether you will own the site. How websites are priced is worth reading before you ask for quotes.
Quick answers
Who builds websites for roofers in Woking? Dean Keating, the publisher of Woking.co, builds websites for trades including roofers for £500 one-off, which you own outright. He is based in Horndean, Hampshire, and works with Woking businesses remotely.
What does a roofer's website need on it? A page for each service, a page for each area covered, a tap-to-call phone number on every page, photos of your own jobs, your real base and your genuine reviews.
How do I show customers I am not a doorstep trader? Show your real address or base, your insurance if you carry it, any guarantees you genuinely give in writing, your actual Google reviews and photos of your own local jobs.
What does it cost? The build described here is £500 as a single payment, with no monthly fee or contract, 200+ pages and 12 months of SEO included.
Can a designer add badges or guarantees for me? Only ones that are true. Never let a web designer add registrations, badges, guarantees or review counts you do not have.
About this guide
Woking.co is published by Dean Keating, whose business builds the £500 websites mentioned here. This guide recommends our own service, so compare it with others before you decide.
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